A company called Envirosell specializes in the study of human behavior in the retail environment. They are known for video-taping store shoppers and watching their behaviors to help increase a store’s sales.
Just use the word “Sale”. Just knowing there is a one-day sale, you’ll be swayed to take advantage of the deals. However, some one-day sales can still be happening days later!
Place the deals at the back. Often the real bargains are at the back of the store. You have to walk through all the pretty displays and “specials” before you reach any real bargains.
Experience pays off. If we enjoy the experience, we’ll pay more. We’re more likely to pay $7.95 for $2 chicken fingers if they are served on a plate w/ a lemon and cloth napkin. Don’t be seduced by the experience to the extent that you forgo value.
Nature vs. Nurture. We are all hunters and gatherers. Retail understands this. So, often you’ll find similar businesses clustered together. Take advantage of this and check out the competition before you buy and get the best deal.
Time equals dollars. The more time you spend in a store—the more likely you are to spend. Enjoy the melodic music, comfy environment and ambiance, but remember your budget!
Let MSP help you with more ways to SAVE big while shopping. Click here to read my previous POST about saving while shopping a sale
Leslie, your cyber stylist