Have you ever entered a store and immediately had to slow down and maneuver around a table full of stacks of merchandise? Did you stop, look and possibly consider making a purchase? If so, retail psychologists and researchers are doing their jobs.
A company called Envirosell specializes in the study of human behavior in the retail environment. They are known for video-taping store shoppers and watching their behaviors to help increase a store’s sales.
If you stay longer in a store...you are more likely to make a purchase...
Here are some of the ways stores get YOU to spend:
Just use the word “Sale”. Just knowing there is a one-day sale, you’ll be swayed to take advantage of the deals. However, some one-day sales can still be happening days later!
Place the deals at the back. Often the real bargains are at the back of the store. You have to walk through all the pretty displays and “specials” before you reach any real bargains.
Experience pays off. If we enjoy the experience, we’ll pay more. We’re more likely to pay $7.95 for $2 chicken fingers if they are served on a plate w/ a lemon and cloth napkin. Don’t be seduced by the experience to the extent that you forgo value.
Nature vs. Nurture. We are all hunters and gatherers. Retail understands this. So, often you’ll find similar businesses clustered together. Take advantage of this and check out the competition before you buy and get the best deal.
Time equals dollars. The more time you spend in a store—the more likely you are to spend. Enjoy the melodic music, comfy environment and ambiance, but remember your budget!
Let MSP help you with more ways to SAVE big while shopping. Click here to read my previous POST about saving while shopping a sale
There really is a science to how stores encourage you to buy—and buy more than you originally intended to. If you understand some “secrets” the retail industry uses to lure you into a purchase...it will make you a savvier shopper...just in time for the busy retail season: Christmas!
Leslie, your cyber stylist